Top 5 Social Media Strategies for Church Evangelism Success

Church evangelism success can feel like a fantasy at times, but in truth, it boils down for to implementing top social media strategies that other industries use all the time. These strategies have proven their worth time and again, but churches often avoid them because we don't want to feel like church is a business.

But guess what, friends. We are in business. We are in the business of making disciples, so it's okay for us to use best practices from the business realm if we tailor it to our mission.

Here are the top 5 social media strategies used by other industries, this time with a churchy twist. By establishing these tips as fundamental, your church can have evangelism success:

1. Share Engaging Content: Think your church isn't a content creator? Guess again. Every week your church produces unique and engaging content - the sermon. Take highlights from the weekly sermons and turn them into reels. Pair a quote from the sermon with a photo of a church member. The more social media users see your people interacting with the Gospel, the more they will trust that you are an authority to teach them about the Gospel.

   
   

2. Consistent Posting: Consistency is crucial on social media. Churches should aim to post regularly and at optimal times a week (not including live streams) to ensure maximum visibility. A social media calendar can help in planning out content ahead of time and maintaining a consistent posting schedule. Start small with one or two times a week. It is better to post less consistently than in large amounts that come in fits and starts.

   
   

3. Utilize Different Platforms: Often churches excel really well on one social media platform while neglecting the others. Different social media platforms attract different demographics. Churches should identify which platforms their target audience frequents the most and tailor their content accordingly. Whether it’s Facebook, Instagram, Twitter, or YouTube, each platform offers unique opportunities to connect with followers. These platforms also engage different age demographics. If your church is hoping to diversify in age, you must diversify your social media presence.

   
   

4. Engage with Followers: Building a sense of community online is essential for successful social media evangelism. Churches should actively engage with their followers by responding to comments, messages, and participating in online conversations. This demonstrates a genuine interest in connecting with individuals beyond the church walls. Ask a few key volunteers to be regular commenters on your posts. The more activity is on your post, the more the algorithms are likely to grab hold of your post and circulate it.

   
   

5. Utilize Hashtags and Geotags: Hashtags and geotags can help increase the visibility of church social media posts by making them more discoverable to users searching for related content. Churches can create branded hashtags or use popular ones related to faith and spirituality to extend their reach. Always, always, always use the hashtag of your town or county. If you want people to find your church on social, include tags they are likely to search for.

   
   

Social media presents a unique and powerful opportunity for churches to engage in evangelism and spread their message to a broader audience. By implementing these top 5 social media strategies, churches can effectively reach and engage with their congregation, build community online, and ultimately further their mission of faith and service.